Here you can see the different ways in which I have decided I would promote my brand. I have entirely focused on printed methods of advertising as I feel this is the best way of reaching my target audience of people over 65 as they tend to not be as active as younger people on social media and online in general.
I also decided to make some merchendise as I feel this is a fantastic way to reach my target audience. Seeing one of the shirts or bags out in public is likely to spark interest in what the brand is behind it, while this is a more subtle way of advertising I feel it is completely appropriate for an awareness brand.
